In many societies, people of high rank reserve special items of clothing or decoration for themselves as symbols of their social status. In ancient times, only Roman senators were permitted to wear garments dyed with Tyrian purple; only high-ranking Hawaiian chiefs wore feather cloaks and palaoa or carved whale teeth. Under the Travancore kingdom of Kerala (India), lower caste women had to pay a tax for the right to cover their upper body. In China before the establishment of the republic, only the emperor could wear yellow. In many cases throughout history, there have been elaborate systems of sumptuary laws regulating who could wear what. In other societies (including most modern societies) no laws prohibit lower-status people wearing high status garments, but the high cost of status garments effectively limits their purchase and display. In current Western society, only the rich can afford haute couture. The threat of social ostracism may also limit garment choice. If one is not wearing a specific brand or style of clothing one's social status may fall. Yet, retailers have converted to fast fashion techniques that provide trendy pieces of clothing at lower price points.
from: http://en.wikipedia.org
Thursday, December 11, 2008
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